1.) Explain the purpose of using ‘youtube’ as a source of digital media advertising?
Youtube is advertising becuase it is such a popular web site where millions of people gather watching and displaying their own videos so others can contribute.
2.) Discuss how collaborative media sites such as youtube, myspace and bebo have changed the current boundaries of media such as news, advertising ect.
These sites have taken the audience especially the youth away from the news and newspapers as this is an interactive idea using these sites but they can also be mis leading. The people who have gone to these sites would like to have a change in their life if it be changing from reading to blogging their own ideas.
3.) Provide a link to an advertising commercial on youtube.
http://www.youtube.com/watch?v=bsqnqprf68o
This is advertising a lynx deodorant.